WhatsApp Commerce offers marketers the ability to provide customers with web-style end-to-end purchasing experiences and leverage the advantages of two-way conversational messaging. This feature allows users to easily explore product catalogs, add items to their cart, and finalize purchases, all within one of the world's most popular messaging applications.
To make it easier for customers to explore a company's business catalog and view its range of products and services, WhatsApp has introduced a new Shopping button for its platform. The Shopping button is exclusively for WhatsApp Business Accounts and functions like a storefront icon, making the catalog more visible and accessible to users. Customers can tap on the Shopping button to browse a business's product catalog, select their desired items, and initiate a conversation with the business.
As a business owner, you can showcase your extensive range of products and increase sales through this feature. Research shows that 76% of Indian adults are more likely to buy from a company they can connect with via messaging, and with the pandemic, more people are shopping online than ever before. The Shopping button for WhatsApp Business Accounts is designed to make remote shopping more comfortable and convenient. According to WhatsApp, over 175 million people contact a WhatsApp Business Account every day, and more than 40 million people browse a business catalog each month, including over 3 million users in India alone.
This feature is similar to the shop options available on Instagram and Facebook, which guide users through a product listing within the app, enabling them to select items and proceed to payment. Withthe new Shopping button for WhatsApp Business Accounts, businesses can make it more convenient for customers to shop and purchase products within the app, further enhancing the customer experience and increasing sales.
Where is the Shopping Button on WhatsApp?
To find the Shopping Button on WhatsApp, visit a WhatsApp Business Account that you've previously communicated with, such as a local grocery or bakery. If the seller has uploaded a catalog to their Business Account, you will see a storefront symbol next to their account name. Clicking on the icon will bring you to the catalog, which showcases the products available for purchase from the business. If you're interested in a particular item, simply tap the "Message Business" button beneath its image to ask any questions you may have. Note that the storefront symbol will only be visible if the business has uploaded a catalog to their WhatsApp Business Account.
Prepare to increase your sales via WhatsApp's Shopping Button
Only WhatsApp Business Account holders have access to the Shopping Button. If you don't see it on your account, you may need to create a WhatsApp Business Account. However, if you already have an account and still can't see the icon, ensure that you've updated your app to the most recent version in order to use this feature.
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